The Chron published an article on the biggest water guzzlers, swillers in the East Bay. Matt Cain and Adonal Foyle made the list. The Chron wrote about them using a subhead “Foyle, Cain Contrite.”  According to the Chron, Foyle took questioners on a tour of his grounds and showed how he’s cutting his water use. He certainly seemed contrite.

Cain used another strategy. He issued a statement through his agent. He said he takes water conservation seriously and will cut back. Etc. Etc. Whatever happened to manning up? To speaking in your own voice as a real live person? Cain screwed up. Don’t have your agent speak for you. Speak for yourself. It shows you’re sincere, that you really care.