The 49ers need to help Jim Harbaugh. They need to teach Harbaugh how to interact with the media and how to act in public.

No matter what you think, Harbaugh is a flop with the media. You may think it doesn’t matter, but it does. He is the face of the franchise. He is sarcastic and juvenile and that helps no one.

The Niners need to hire a consultant who can teach Harbaugh how to conduct himself, how to answer tough questions, how to smooth some of his many rough edges. Harbaugh and the consultant could role play or do whatever media consultants do.

FYI, this could pay dividends for Harbaugh. The media tends to give a longer rope to coaches and players they like. Someone should tell this to Harbaugh. He won’t always win 14 games. He needs to build up some goodwill for the team and for him.

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